# What is Referral Rocket?

[Referral Rocket is referral and affiliate software](https://referralrocket.io) for businesses to launch and manage highly effective referral and affiliate program campaigns. Our user-friendly platform empowers businesses to tap into the immense potential of customer advocacy, driving exponential growth and increased customer acquisition.

Referral programs are effective in acquiring new customers through **word-of-mouth marketing.**\
\
**Who is ReferralRocket intended for?**

Typically, such a platform would be useful for:

1. **Businesses of various sizes**: Small, medium, and large businesses can use referral programs to increase customer acquisition.
2. **E-commerce companies**: Online retailers often use referral programs to encourage customers to refer their friends and family to shop on their websites.
3. **SaaS companies**: Companies offering subscription-based products or services can use referral programs to expand their customer base.
4. **Startups**: New businesses looking to grow quickly may benefit from referral programs to gain an initial customer base.
5. **Service providers**: Companies offering various services, from software to insurance, can use referral programs to attract new clients.
6. **Any business seeking cost-effective customer acquisition**: Referral programs are often seen as a cost-effective way to acquire new customers, as you're essentially leveraging your existing customer base to bring in new customers.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://referral-rocket.gitbook.io/docs/readme.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.