# Campaign Types

Referral Rocket supports different type of campaign for your business

1. Refer-a-friend Program
   1. Single Sided
   2. Double Sided
2. Affiliate Program 
3. Newsletter Referral Program
4. Milestone Program
5. Leadership Board Program

Learn more about how to choose the program based on your business needs - <https://blogs.referralrocket.io/2024/04/28/how-to-choose-the-type-of-referral-program-to-run/>

### **Refer-a-friend Program**

A "Refer a Friend" referral program is a marketing strategy where existing customers are encouraged to refer their friends to a company's products or services. Both the referrer and the referred friend receive rewards or benefits when the friend makes a purchase or signs up. It's a way for companies to leverage word-of-mouth marketing and incentivize customer advocacy.\
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Single Sided: A single-sided referral program rewards only the referrer for referring new customers to a business.\
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Double Sided: A double-sided referral program rewards both the referrer (existing customer) and the referred customer.

### Affiliate Program

An affiliate program is a marketing arrangement where a company (the merchant or advertiser) pays third-party publishers (affiliates) a commission for generating sales, leads, or traffic to the merchant's website.&#x20;

### **Newsletter Referral Program**

A newsletter referral program is a marketing tactic employed by companies to encourage current subscribers to refer others to sign up for their newsletter, often by offering incentives or rewards. For instance, TechTrend Newsletter implements a referral program where existing subscribers receive rewards for successful referrals

### **Milestone Program**

In a milestone referral program, customers receive rewards for referring a specific number of new customers to the business. For example, a customer may receive a reward for every 5 new customers they refer. This approach incentivizes customers to refer more people and helps the business to acquire new customers through word-of-mouth marketing.

### **Leadership Board Program**

A leaderboard referral program is a marketing strategy where customers are ranked on a leaderboard based on the number of referrals they generate. The customers who refer the most people typically receive a special reward, such as a grand prize or exclusive access to a product or service.


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