Campaign Types
Referral Rocket supports different type of campaign for your business
Refer-a-friend Program
Single Sided
Double Sided
Affiliate Program
Newsletter Referral Program
Milestone Program
Leadership Board Program
Learn more about how to choose the program based on your business needs - https://blogs.referralrocket.io/2024/04/28/how-to-choose-the-type-of-referral-program-to-run/
Refer-a-friend Program
A "Refer a Friend" referral program is a marketing strategy where existing customers are encouraged to refer their friends to a company's products or services. Both the referrer and the referred friend receive rewards or benefits when the friend makes a purchase or signs up. It's a way for companies to leverage word-of-mouth marketing and incentivize customer advocacy. Single Sided: A single-sided referral program rewards only the referrer for referring new customers to a business. Double Sided: A double-sided referral program rewards both the referrer (existing customer) and the referred customer.
Affiliate Program
An affiliate program is a marketing arrangement where a company (the merchant or advertiser) pays third-party publishers (affiliates) a commission for generating sales, leads, or traffic to the merchant's website.
Newsletter Referral Program
A newsletter referral program is a marketing tactic employed by companies to encourage current subscribers to refer others to sign up for their newsletter, often by offering incentives or rewards. For instance, TechTrend Newsletter implements a referral program where existing subscribers receive rewards for successful referrals
Milestone Program
In a milestone referral program, customers receive rewards for referring a specific number of new customers to the business. For example, a customer may receive a reward for every 5 new customers they refer. This approach incentivizes customers to refer more people and helps the business to acquire new customers through word-of-mouth marketing.
Leadership Board Program
A leaderboard referral program is a marketing strategy where customers are ranked on a leaderboard based on the number of referrals they generate. The customers who refer the most people typically receive a special reward, such as a grand prize or exclusive access to a product or service.
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